Love Where You Live (LWYL): In partnership with Wembley Stadium Foundation Grant

The Love Where You Live (LWYL) grant provides funding for projects that bring people together, celebrate diversity and create opportunities for everyone. The goal is to help local people develop skills, support community organisations, and work together to make Brent a stronger, more connected place.

Since May 2025, LWYL has partnered with Wembley Stadium Foundation (WSF) to fund projects across Brent. WSF is an independent charity, using the power of Wembley Stadium to inspire, connect and transform communities.

Who can apply?

• Brent schools.
• Organisations, Community and voluntary groups registered in Brent with Companies House or the Charity commission.
• Brent residents who want to hold an event that promotes inclusion and community spirit.

We are keen to fund projects that make a positive difference to children and young people. We welcome organisations working together to deliver greater benefits for local communities. 

Important:

• Organisations must be registered in Brent with Companies House or the Charity Commission.
• Projects should commence no earlier than March 2027.
• You can only submit or be part of one application.
• Demonstrate that 100% of the people benefiting from the project will be Brent residents.
• Organisations must have been in operation for a minimum of 12 months as of the application submission date.
• Organisations must have an annual income of less than £500,000.
• Activities must be free or low-cost and accessible to the local community.
• Funding must be spent within 1 year of receipt.

How much you can apply for

Depending on the nature of your project or organisation, you can apply for up to:

• £1,000 – sole resident
• £5,000 – sole constituted organisation
• £15,000 – collaboration of two constituted organisations or more

Projects exceeding the funding limits must show evidence of match funding.  We reserve the right to offer part-funding where the assessment panel feels it is in the best interest of the programme’s aims.

Grant criteria

Projects must align with one of the following six key LWYL/WSF project themes:

• Community cohesion – events that create a sense of belonging
• Environmental improvement – greening your neighbourhood
• Reducing inequalities – outreach to underrepresented groups
• Capacity-building – training and resources for new groups
• Combating social isolation – clubs or social events
• Health and movement – promoting physical activity and wellbeing

Projects may take place borough-wide or within a specific Brent Connect area as listed below:

• Harlesden
• Kilburn
• Kingsbury and Kenton
• Wembley
• Willesden

What we won’t fund:

• Alcohol
• Payment to members of the management committee
• A group’s on-going running costs
• Salary costs for any paid staff
• Retrospective costs incurred before you received a decision from us
• Political organisations or anything linked to a political party or organisation with primarily political objectives
• Religious activities or activities that are primarily religious in nature or that promote specific religious beliefs
• Individual endeavours or personal gain
• Events/activities in private homes and private gardens/driveways

Before applications open

You can read full details on the grant and how to apply, please download and read the guidance notes and application criteria.